About Blue Tree

Melanie Smith

Founder and Chief Data Strategist
Melanie founded Blue Tree in 2017 after falling out of love with the academic and corporate worlds and in love with the start-up culture at 36 Degrees North in Tulsa, Oklahoma. She has a doctorate in computer science and experience across many industries: healthcare, marketing, academia, research, financial, oil, government contracting, non-profits, and engineering. Becoming an entrepreneur means her specific skill set, giftings, and passions don't have to be separate. 

Outside of work, Melanie loves giving back to the community, finding new trails to bike or walk, and hanging out with her two dogs, Peter and Lulu. She has been called foster parent, respite home, leader, volunteer, board member, advisor, teacher, trainer, triathlete, cyclist, and running coach over the years. Throughout her personal and professional life, what drives her is being a champion for transformation.
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Rachel Wolfe

Program & Data Analyst
Coming Soon!
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Nikki Sharp

Storyteller
Coming Soon!
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Naomi Keller

Office Manager
Coming Soon!

Olivia Gorgas

Intern
Olivia Gorgas joined Blue Tree in early 2019 as an student intern and after graduating from high school, she has focused her work with Blue Tree on all things social media. Olivia's home base is in Tulsa, Oklahoma, but she currently is dancing in Columbus, Ohio. As is appropriate, you can get to know Olivia by following her on social media:

Company History

Founded in 2017, Blue Tree started as a data and analytics consulting company doing projects for businesses needing help with combining data sources, creating dashboards, and doing predictive analytics projects. Blue Tree has always been unique — being able to dive deep into the technology and data world with the best coders, architects, and analysts AND being able to set strategy, solve real-world problems, and communicate to those in leadership or executive positions.

Being able to translate between leadership and technologists, we started to have more and more conversations with non profit leaders and entrepreneurs who needed someone to stand in the gap for them because they felt like they didn’t know what to do next, even though they knew ultimately what they wanted to achieve. We saw way too many people over-paying for services, over-complicating projects, wasting time and money, setting strategy in a conflicting direction to their technology capabilities, and we wanted to help.

Now, Blue Tree helps non-profit leaders make sense of how data and technology can build their organization’s capacity for doing good. We specialize in working with small to medium sized non-profits who don’t speak fluent tech and data, simplifying the complex and providing clarity, confidence, and calm. Our work focuses on right-sized solutions that fit the needs of the organizations we serve.